Saturday, September 17, 2011

My Take On The Bolts' "Be The Thunder" Campaign

BE THE THUNDER! What a great marketing campaign for the Tampa Bay Lightning! I mean, it works so perfectly! The Lightning organization is asking us, the fans, to "Be The Thunder." Essentially, this is an attempt to get Lightning fans to be very loud. I absolutely LOVE this idea. It's like, the Lightning strike, and after that you hear thunder (the fans cheering, etc.). Its PERFECT! Before I explode with excitement for the Bolts, I'll share this link with you. More details on the new marketing campaign:

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